* Monthly promotions/coupons via email 

* E-newsletters 

* E-mails—sharing an article of interest, a special promotion, exclusive deals 

* Surveys 

* Polls 

* Contests 

There are various online contact management systems you can use to gather and manage your subscribers, as well as create professional looking HTML e-newsletters and electronic promotions. These online programs also provide email statistics, so you can see how many subscribers open your emails and how many click on the links in your emails. 

Constant Contact 

Millions of small business owners and entrepreneurs use Constant Contact for their online marketing efforts. It is very user-friendly and offers professionally created templates you can use to send out your online promotions and newsletters. If you can cut and paste, then you can quickly learn how to use Constant Contact. They offer a 60-day free trial, so you can take it on a test drive before you commit to buying it. 

Emailbrain 

emailbrainEmailbrain is another online contact management system. The fees for email brain are a little lower than constant contact. While it is not hard to learn or use, emailbrain is slightly more difficult than Constant Contact. They also offer templates to choose from, but there are not as many options to choose from. Emailbrain also offers a free trial so you can try their services before subscribing to a paid service option. 

iContact 

Another affordable and easy to use online contact management system is iContact. You can test-drive this program for 15 days. It offers over 300 templates you can use for your email marketing. It's as easy to use as the other two options. Pricing is comparable to the other two options as well. 

Check these companies out and play around with them. See which one you feel most comfortable using. What works for someone you know may not work for you. Since you can try them all for free, register for the free trials and then choose the one that fits your needs the best.